moms venture

This is a time like no other. The awareness around the value of diversity in business, politics, and entertainment has never been so high. It is like a cultural paradigm shift and a change in attitude from lenders, big retailers, government, etc., is notable. That awareness creates new tangible opportunities. recommended you read

It used to be that the fridge got all the glory when it came to stocking it high with healthy eats. But in the new normal, where grocery trips are few and far between and there's never a guarantee of what's on the shelves, the workhorse of the kitchens is getting its due with the increasing ration of health-conscious food.

Gurugram-based Slurrp Farm—a company that believes millet can fuel an even greater purpose—is a millet-based packaged food brand that was started in 2016 by two mothers, Meghana Narayan and Shauravi Malik, to offer healthy eating options for children. The idea was to bring back super grains such as bajra, jowar, and ragi into their diet.

The brand is empowering millennial moms with a unique combination of goodness-filled choices for their little ones.

As a team, their goal is to inspire people to live a healthier lifestyle by educating them on which products are truly healthy, as well as providing recipes made using clean ingredients. Since we’re all short on time, their products require minimal healthy ingredients and are quick and easy to make.

As a brand that primarily talks to parents, Slurrp Farm has a lot on its plate to aesthetically arrange and experiment with.

They got acquainted five years ago and at the time all their friends started having kids and asking them to bring children’s food bag.

Malik told Entrepreneur India while reminiscing, “And we didn’t have kids at that time so we didn’t understand the scale of the problem. When we had kids ourselves, we realized the need because there is no real innovation as there were the same brands and products in the market. They offer a lot of sugar and maida in them.”

“Meghana and I always joke saying we are grandma tech company because we just want to bring back how grandma’s ate by making it convenient for the consumer by being available, by being tech-savvy in terms of D2C, and by being on the shelves with customers,” Malik shared.

“What happened is that when we started to eat like the West and eating how the rest of the world,