How to Add a Newsletter Pop-up on Shopify: A Comprehensive Guide

If you're running an online store on Shopify, you're probably aware of how important it is to build and maintain a loyal customer base. One of the most effective ways to achieve this is by implementing a newsletter pop-up on your website. This will help you gather email addresses from visitors and customers, which you can use to promote your products, provide updates, and offer exclusive discounts. In this guide, we'll show you how to add a newsletter pop-up on Shopify.

Create a Newsletter Sign-up Form

The first step is to create a newsletter sign-up form. Shopify makes this easy by providing a built-in form builder. To get started, go to your Shopify dashboard and click on "Settings." Then, click on "Notifications" and scroll down until you see the "Form Options" section. From there, click on "Create Form" and choose the "Newsletter" option.

Customize Your Form

Once you've created your form, it's time to customize it. You can choose from a variety of templates, or create your own design using the form builder. Make sure to add a compelling headline, a clear call-to-action, and a visually appealing design. You can also add custom fields to collect additional information from your subscribers.

Install a Newsletter App

Now that your form is ready, you need to install a newsletter app that will handle the email marketing automation. There are many options available on the Shopify app store, such as Mailchimp, Klaviyo, and Omnisend. Choose the one that best fits your needs and follow the installation instructions.

Connect Your Form to the Newsletter App

After installing the newsletter app, you need to connect it to your form. This will allow the app to automatically add new subscribers to your email list. To do this, go to the app settings and find the section where you can connect your form. Follow the instructions provided by the app.

Set Up a Pop-up Trigger

Now that everything is set up, it's time to make your pop-up appear on your website. You can choose to display it immediately, after a certain amount of time, or when a visitor attempts to leave your site. To set up the trigger, go to the app settings and find the "Pop-up Trigger" section. Choose the option that best fits your needs.

Test Your Pop-up

Before going live, make sure to test your pop-up to ensure everything is working correctly. Go to your website and trigger the pop-up. Make sure the form appears, and that new subscribers are being added to your email list. Test the process a few times to make sure everything is working smoothly.

Conclusion

Adding a newsletter pop-up on Shopify is an effective way to build your email list and increase customer loyalty. By following the steps outlined in this guide, you'll be able to create a custom sign-up form, install a newsletter app, and set up a pop-up trigger that fits your needs. Remember to test everything before going live to ensure a smooth and effective process. With a little effort, you'll be on your way to building a strong and engaged customer base.