Galveston Capital Tourism and Marketing: Indonesia to Promote Tourism Brand on Taxis in Marseille

Starting June 1, the Wonderful Indonesia tourism brand will be plastered on 40 taxis in Marseille, a port city in southern France.

The promotional ads will run for one full month in a bid to attract French tourists to the archipelago.

“There are also brochures about tourist destinations in Indonesia that we put inside the taxi,” said Dewi M Kusumaastuti, consul general at the Indonesian Consulate in Marseille.

“Taxis in Marseille can transport up to 1,000 passengers and travel through 500 routes every month. The ads are being exposed to around 1.06 million people of Marseille and 4 million tourists who travel to the city,” said country manager for France of the Visit Indonesia Tourism Office (VITO), Eka Moncarre.

The ads show images of Indonesia’s famed tourist attractions, such as Bali, Lake Toba, Komodo Island and Borobudur Temple.

Prior to Marseille, the tourism brand had been seen in other popular places across the globe, such as the Times Square in New York, Dubai Mall in the Dubai, United Arab Emirates, and Amsterdam Airport Schiphol in the Netherlands.

Such a marketing move was previously conducted in United Kingdom in 2015 and 2016. “In 2015, there were 200 black cabs in London that displayed the Wonderful Indonesia brand, and in 2016 the number increased to 400 taxis,” said Tourism Minister Arief Yahya. (kes)